Italian grandmother in a cream apron rolling pasta dough at a rustic wooden table, warm golden light, copper pots in the background

Founded in Bologna · Cooking with the world since 2024

Preserve tradition, one recipe at a time.

Company Nona S.r.l.
Home of The community cookbook
Reach 5 continents · 47 countries

01 · Our Story

A recipe that started it all.

Italian grandmother in a sunlit kitchen
Nonna Teresa — the woman whose cappelletti notebook started all of this.

One Sunday morning in Romagna, five friends pulled up chairs around the same wooden table in Bologna. Between them, they had brought a yellowed recipe notebook — tomato stains, handwriting that leaned like a vine — borrowed from a grandmother’s kitchen drawer. They cooked from it together. None of them went home on time.

Those five friends — Nicola Giunchi, Vittoria Marcacci, Chiara Ottolini, Nicola Giovannelli, and Alessia Diodato — became five co-founders that same evening. Each one brought their own grandmother: Nonna Teresa from Romagna, Nonna Giuseppina from Le Marche, Nonna Amalia from Piemonte, Nonna Luisa from Lazio, Nonna Angela from Puglia. Five very different kitchens, one identical feeling — being somewhere that smelled like belonging.

So the five of them built what they wished they’d always had: a simple, beautiful way to record a grandmother cooking, share her recipes with anyone curious enough to cook them, and let her table travel.

— Nona was born on a long wooden table in Bologna, on 17 February 2024.

02 · Mission

To feel at home with your grandmother, anywhere in the world.

One recipe, one table, one memory at a time.

03 · Vision

A world where every kitchen holds a grandmother — and every grandchild has a thousand.

By 2035: one million recipes shared across five continents, one Sunday lunch at a time.

04 · How it works

Four steps. Zero complications.

Grandparents don’t need another app. They need to be listened to. So we designed Nona around the most natural act there is: cooking for someone you love — then letting them cook it for someone else.

A young woman films her grandmother shaping cappelletti on a wooden table
01

Record

A grandchild presses one button. Our guided overlay captures every step in cinema-grade video, with automatic multilingual subtitles. No tripods, no jargon, no editing.

Open recipe notebook, flour, rolling pin and antique kitchen tools arranged on an oak table
02

Upload

The recipe becomes an entry in your private Family Cookbook — video, handwritten card, voice note, ingredients, the story behind it. Kept like an heirloom, not a file.

Two women share a phone showing a recipe, smiling over a pot of sauce
03

Share

With one tap, publish the recipe to the community cookbook. Other grandchildren from anywhere in the world discover it, save it, cook it, and tell you how their Sunday went. Your nonna’s table just got bigger.

Artisan kit box with glass jars of ingredients, linen twine and a handwritten recipe card
04

Taste

One click ships the artisan ingredient kit to your door — or to your mother’s, your best friend’s, your long-distance cousin’s. Nonna’s exact proportions, rebuilt in their kitchen.

05 · The community cookbook

Taste it before you cook it.

Three recipes, three grandmothers, three different Sundays. Click any card — read the story, watch the steps, ship the basket home and cook it next Saturday. This is what every recipe in the community feels like.

Cappelletti romagnoli in brodo Primi

Cappelletti romagnoli in brodo

Nonna Teresa · Forlì, Romagna

🍷 412 seats at the table 😋 89 licked clean
Tiramisù on a ceramic plate Dolci

Tiramisù (the real one)

Nonna Marilena · Treviso, IT

🍷 904 seats at the table 😋 211 licked clean
Arancini al ragù on a rustic plate Street food

Arancini al ragù

Nonna Rosalia · Palermo, IT

🍷 352 seats at the table 😋 98 licked clean
See all 612 recipes

06 · The community

A table is the oldest social network.

I.

Match

Every tortellino has a twin in Tokyo. Our matching engine finds recipes that share the same heart across different traditions — gnocchi ↔ kopytka ↔ pierogi — and shows you what each nonna does differently. Two kitchens, one conversation.

II.

Meet

Tables that cross borders. Once a month, grandchildren in the same city gather at one of their homes and cook a recipe from the community cookbook together. Strangers on a Wednesday. Friends by dessert. The nonnas are very pleased.

Group of friends cooking and laughing in a warm kitchen
III.

Reward

Every recipe you share feeds another family. For each recipe you publish, you earn Sunday Credits — spend them on someone else’s ingredient basket. It’s not gamification. It’s reciprocity, the way a tray of lasagna used to travel between neighbours.

  • 🍷Seats at the tablecooked by others
  • 😋Licked cleannothing left on the plate
  • 🧑‍🍳Cooked ittried in their own kitchen
  • ✉️Shared with familyforwarded to a relative

07 · Our founders

Five founders. Five grandmothers. One table to share them all.

From Romagna to Sicily, we grew up in five very different kitchens. The only thing we had in common was a nonna who fed us — and a recipe we can’t stop telling anyone about.

Portrait of Nicola Giunchi, co-founder

Nicola Giunchi

Co-founder · CEO

🍝 Nonna Teresa · Romagna · cappelletti, piadina, sfoglia tirata a mano.

Portrait of Vittoria Marcacci, co-founder

Vittoria Marcacci

Co-founder · CEO

🫒 Nonna Giuseppina · Le Marche · vincisgrassi, olive all’ascolana.

Portrait of Chiara Ottolini, co-founder

Chiara Ottolini

Co-founder · CEO

🍷 Nonna Amalia · Piemonte · agnolotti del plin, bagna càuda.

Portrait of Nicola Giovannelli, co-founder

Nicola Giovannelli

Co-founder · CEO

🍳 Nonna Luisa · Lazio · carbonara, cacio e pepe, coda alla vaccinara.

Portrait of Alessia Diodato, co-founder

Alessia Diodato

Co-founder · CEO

🥖 Nonna Angela · Puglia · orecchiette, focaccia barese, taralli.

“The magic of a grandmother’s kitchen isn’t in the recipe. It’s in the love she folds into it — the patience, the memory, the small spell that turns dinner into belonging. Nona exists to carry that love, one Sunday at a time, from her table to yours.” The five of us · Bologna, 2024
Italian grandmother's hands on a recipe notebook beside a rolling pin and flour, afternoon light through a kitchen window

08 · Why now

The best recipes have always travelled by hand.

A grandmother’s WhatsApp voice note explaining the dough for six minutes. A sauce-stained post-it on the fridge. A phone call at 6pm — “how much salt, really?”. Families have always found a way. Nona just gave that way a home, a table, and a passport.

We built Nona because technology finally caught up with tenderness — and because the warmest thing about a grandmother has always been that she cooks for people she’s never met. Now she can.

09 · Trust

Slow Food UNESCO Heritage Financial Times Monocle United Ventures La Repubblica Kinfolk Gambero Rosso
“The warmest Italian startup of the decade — and somehow, the most global.” — Financial Times, 12 Nov 2025

10 · By the numbers

Two years. A thousand kitchens. One long Sunday lunch.

The timeline of a small idea that grew up at a dinner table — and what the community cookbook looks like today, counted in recipes and continents.

  1. A recipe notebook rediscovered in Romagna.

  2. First 12 families record recipes across five Italian regions.

  3. Nona S.r.l. incorporated in Bologna.

  4. €1.8M seed round led by United Ventures.

  5. Launch in 47 countries. 37 000 recipes shared.

  6. You’re invited to the table.

What’s cooking right now
  • Primi 28%
  • Secondi 22%
  • Dolci 24%
  • Contorni 12%
  • Pani & Lievitati 9%
  • Street food 5%
The table is set in 47 countries
  • Italy38%
  • Japan11%
  • Greece9%
  • Mexico8%
  • France7%
  • Morocco6%
  • India5%
  • Türkiye4%
  • Others12%

Top 8 countries by recipes shared — Q1 2026, rolling 90 days.

Pull up a chair.

Share your grandmother’s hands with the world. Or borrow someone else’s for Sunday lunch.

Join the table

11 · Classroom debrief

How this profile follows the rules.

Below — a guided tour of every rule from the course slides and where we applied it. Use this as a checklist when you build your own company profile.

Company Profile · Content

Must-have information

  • Company name → Nona S.r.l. · brand: Nona (hero + nav)
  • Physical address → Bologna, Italy (story + footer)
  • Established date → 17 February 2024 (timeline)
  • Contact info → CTA + footer
  • Sector → The community cookbook (hero meta)
Mission vs Vision

Clear separation, K.I.S.S. applied

Mission (what we do, how, why): “to feel at home with your grandmother, anywhere in the world.” — one sentence, warm, plausible, inspirational.

Vision (where we want the world to be): “a world where every kitchen holds a grandmother, and every grandchild has a thousand.” — one sentence, ambitious, unique to us.

Strong action words

Verbs that work

We deliberately avoided weak verbs (make, do, help). We used:

RecordUploadShareTaste MatchMeetRewardTravel
Impressive nouns

Identity positioning

We never call Nona “a service” or “a platform.” We use identity nouns: the community cookbook, a table that travels, a passport for Sunday lunch. These claim a category of one.

Comparatives & superlatives

Differentiation, with dignity

“The warmest Italian startup of the decade — and somehow, the most global.” (press)

“A table is the oldest social network.” (community section)

Storytelling

Begin with a person, not a product

The profile opens with five friends around a table in Bologna and a yellowed recipe notebook from Romagna — a concrete, human origin story. Only after the story do we talk about the company. This is the Starbucks and Tesla template.

Charts & facts

Concrete, specific, visual

  • Timeline → five years, six milestones, one arrow (at the end of the page)
  • Donut chart → recipe categories live in the community cookbook
  • Horizontal bars → top 8 countries sharing recipes
  • Numbers embedded in cards: seats at the table, licked clean

Rule: the audience doesn’t care what you sell until they believe in your brand — charts make brands believable faster than paragraphs.

The 7 C’s of Communication

Applied, one by one

  1. Clear — one idea per section, one sentence per idea.
  2. Correct — consistent register, native-level editing.
  3. Complete — Story / Mission / Vision / How / Recipes / Community / Team / Trust / Numbers / CTA.
  4. Concrete — cappelletti, not “pasta products.” Bologna, not “Europe.”
  5. Concise — no paragraph longer than four lines.
  6. Consideration — warm tone for a warm audience (families, grandchildren).
  7. Courteous — we never mock other traditions; every nonna is welcome.
Company culture vibe

Warm, generous, human

Chosen culture adjectives: Hospitality, Reciprocity, Craft, Belonging. Tone: mature and reassuring, like a Sunday lunch — not funky or tech-bro. Palette and typography follow: terracotta + cream, editorial serif, no gradients, no emojis in the marketing copy.

Public speaking reminders

For the live presentation

  • 55% body, 38% voice, 7% words — deliver the warmth first.
  • Repeat the key idea 3 times: “preserve tradition, one recipe at a time.”
  • Breathe on the dots. Pause after every mission/vision line.
  • K.I.S.S. — never read a bullet. Speak to people, not at slides.
  • Three key ideas max: story, mission, community. Everything else is backup.