Italian grandmother in a cream apron rolling pasta dough at a rustic wooden table, warm golden light, copper pots in the background

Founded in Bologna · Cooking with the world since 2022

Preserve tradition, one recipe at a time.

Company Nana S.r.l.
Home of The community cookbook
Reach 5 continents · 47 countries

01 · Our Story

A recipe that started it all.

An old yellowed handwritten Italian recipe notebook with tomato sauce stains, on a rustic wooden kitchen table, soft afternoon light
The cappelletti notebook — tomato stains, handwriting that leaned like a vine. The one that started all of this.

One Sunday morning in Romagna, five friends pulled up chairs around the same wooden table in Bologna. Between them, they had brought a yellowed recipe notebook — tomato stains, handwriting that leaned like a vine — borrowed from a grandmother’s kitchen drawer. They cooked from it together. None of them went home on time.

Those five friends — Nicola, Vittoria, Chiara, Nicola, and Alessia — became five co-founders that same evening. Each one brought their own family kitchen: Nonna Maura from the Marche, Nonna Paola from Emilia Romagna, Nonna Rosa from Basilicata, Nonna Irlanda from Lazio, and Nonno Nello from Campania. Five very different kitchens, one identical feeling — being somewhere that smelled like belonging.

So the five of them built what they wished they’d always had: a simple, beautiful way to record a grandmother cooking, share her recipes with anyone curious enough to cook them, and let her table travel.

— Nana was born on a long wooden table in Bologna, on 26 December 2022.

Italian grandmother's hands on a recipe notebook beside a rolling pin and flour, afternoon light through a kitchen window

02 · Why now

The best recipes have always travelled by hand.

A grandmother’s WhatsApp voice note explaining the dough for six minutes. A sauce-stained post-it on the fridge. A phone call at 6pm — “how much salt, really?”. Families have always found a way. Nana just gave that way a home, a table, and a passport.

We built Nana because technology finally caught up with tenderness — and because the warmest thing about a grandmother has always been that she cooks for people she’s never met. Now she can.

03 · Mission

To feel at home with your grandmother, anywhere in the world.

One recipe, one table, one memory at a time.

04 · Vision

A world where every kitchen holds a grandmother — and every grandchild has a thousand.

By 2035: one million recipes shared across five continents, one Sunday lunch at a time.

05 · How it works

Four steps. Zero complications.

Grandparents don’t need another app. They need to be listened to. So we designed Nana around the most natural act there is: cooking for someone you love — then letting them cook it for someone else.

A young woman films her grandmother shaping cappelletti on a wooden table
01

Record

A grandchild presses one button. Our guided overlay captures every step in cinema-grade video, with automatic multilingual subtitles. No tripods, no jargon, no editing.

Open recipe notebook, flour, rolling pin and antique kitchen tools arranged on an oak table
02

Upload

The recipe becomes an entry in your private Family Cookbook — video, handwritten card, voice note, ingredients, the story behind it. Kept like an heirloom, not a file.

Two women share a phone showing a recipe, smiling over a pot of sauce
03

Share

With one tap, publish the recipe to the community cookbook. Other grandchildren from anywhere in the world discover it, save it, cook it, and tell you how their Sunday went. Your nonna’s table just got bigger.

Artisan kit box with glass jars of ingredients, linen twine and a handwritten recipe card
04

Taste

One click ships the artisan ingredient kit to your door — or to your mother’s, your best friend’s, your long-distance cousin’s. Nonna’s exact proportions, rebuilt in their kitchen.

06 · The community cookbook

Taste it before you cook it.

Three recipes, three grandmothers, three different Sundays. Click any card — read the story, watch the steps, ship the basket home and cook it next Saturday. This is what every recipe in the community feels like.

Cappelletti romagnoli in brodo Primi

Cappelletti romagnoli in brodo

Nonna Teresa · Forlì, Romagna

🍷 412 seats at the table 😋 89 licked clean
Tiramisù on a ceramic plate Dolci

Tiramisù (the real one)

Nonna Marilena · Treviso, IT

🍷 904 seats at the table 😋 211 licked clean
Arancini al ragù on a rustic plate Street food

Arancini al ragù

Nonna Rosalia · Palermo, IT

🍷 352 seats at the table 😋 98 licked clean
See all 612 recipes

07 · The community

A table is the oldest social network.

I.

Match

Every tortellino has a twin in Tokyo. Our matching engine finds recipes that share the same heart across different traditions — gnocchi ↔ kopytka ↔ pierogi — and shows you what each nonna does differently. Two kitchens, one conversation.

II.

Reward

Every recipe you share feeds another family. For each recipe you publish, you earn Sunday Credits — spend them on someone else’s ingredient basket. It’s not gamification. It’s reciprocity, the way a tray of lasagna used to travel between neighbours.

  • 🍷Seats at the tablecooked by others
  • 😋Licked cleannothing left on the plate
  • 🧑‍🍳Cooked ittried in their own kitchen
  • ✉️Shared with familyforwarded to a relative

08 · By the numbers

Two years. A thousand kitchens. One long Sunday lunch.

The timeline of a small idea that grew up at a dinner table — and what the community cookbook looks like today, counted in recipes and continents.

  1. Nana is born on a long wooden table in Bologna — a recipe notebook rediscovered in Romagna.

  2. First 12 families record recipes across five Italian regions.

  3. Nana S.r.l. incorporated in Bologna.

  4. €1.8M seed round led by United Ventures.

  5. Launch in 47 countries. 37 000 recipes shared.

  6. You’re invited to the table.

What’s cooking right now
  • Pasta & rice 28%
  • Mains 22%
  • Desserts 24%
  • Sides 12%
  • Breads & risen 9%
  • Street food 5%
The table is set in 47 countries
  • Italy38%
  • Japan11%
  • Greece9%
  • Mexico8%
  • France7%
  • Morocco6%
  • India5%
  • Türkiye4%
  • Others12%

Top 8 countries by recipes shared — Q1 2026, rolling 90 days.

09 · Market validation & references

The world wanted this table.

We didn’t guess this. The data did. A generation forgot how to cook from scratch — and then went looking, in 174 billion views, for someone’s grandmother to teach them. Below, the references that made us bold enough to build Nana — with a link to every source.

47%

of millennials can’t cook three dishes from scratch — the transmission of regional kitchen skills is breaking.

Ye Olde Oak Survey, 2023
1.03M

Pasta Grannies subscribers on YouTube — proof that the “nonna” format already has a global audience hungry for more.

YouTube channel data, 2024
$17.1B

global meal kit market in 2025, growing at 12.4% CAGR — the “recipe + ingredients in a box” behaviour is mainstream.

Towards F&B Research, 2025

Documents used to prepare this profile

  1. TikTok Creative Center (2024). #FoodTok hashtag analytics. tiktok.com
  2. Tubefilter (2026). TikTok food trends study: 97% recipe engagement. tubefilter.com
  3. Towards Food & Beverage Research (2025). Global Meal Kit Market Analysis 2025–2034. towardsfnb.com
  4. Ye Olde Oak Survey via Food4Media (2023). Millennials Cooking Skills Survey. food4media.com
  5. Slow Food International (2024). About Us — membership and chapters. slowfood.com
  6. YouTube (2024). Pasta Grannies channel statistics. youtube.com/@PastaGrannies
  7. Class lecture deck (2025). Presentations: some tips. Course of Business English, A.Y. 2025/26.

10 · Our founders

Five founders. Five family kitchens. One table to share them all.

From the Marche coast to the Campania hills, we grew up in five very different kitchens. The only thing we had in common was a grandparent who fed us — and a recipe we can’t stop telling anyone about.

Portrait of Nicola Giunchi, co-founder

Nicola Giunchi

Co-founder · CEO

🍝 Nonna Maura · Marche · cappelletti, vincisgrassi, olive all’ascolana.

Portrait of Vittoria Marcacci, co-founder

Vittoria Marcacci

Co-founder · CMO

🍅 Nonna Paola · Emilia Romagna · tortellini, ragù della domenica, piadina.

Portrait of Chiara Ottolini, co-founder

Chiara Ottolini

Co-founder · COO

🌶️ Nonna Rosa · Basilicata · peperoni cruschi, lagane e ceci, raschatell.

Portrait of Nicola Giovannelli, co-founder

Nicola Giovannelli

Co-founder · CFO

🍳 Nonna Irlanda · Lazio · carbonara, cacio e pepe, coda alla vaccinara.

Portrait of Alessia Diodato, co-founder

Alessia Diodato

Co-founder · CIO

🍆 Nonno Nello · Campania · parmigiana, ragù napoletano, sfogliatella.

“The magic of a grandmother’s kitchen isn’t in the recipe. It’s in the love she folds into it — the patience, the memory, the small spell that turns dinner into belonging. Nana exists to carry that love, one Sunday at a time, from her table to yours.” The five of us · Bologna, 2024

11 · Trust

Slow Food UNESCO Heritage Financial Times Monocle United Ventures La Repubblica Kinfolk Gambero Rosso
“The warmest Italian startup of the decade — and somehow, the most global.” — Financial Times, 12 Nov 2025

Pull up a chair.

Share your grandmother’s hands with the world. Or borrow someone else’s for Sunday lunch.

Join the table

Try it now

One scan. One recipe.

Point your phone at the code — and pass your nonna’s recipe to our table. Takes 30 seconds.

No camera? Open the form →
QR code linking to the recipe submission form Scan with your phone

Q&A

We’d love to hear from you.

Questions, doubts, or another grandmother’s recipe to add to the table — the floor is yours.

12 · Classroom debrief

How this profile follows the rules.

Below — a guided tour of every rule from the course slides and where we applied it. Use this as a checklist when you build your own company profile.

Company Profile · Content

Must-have information

  • Company name → Nana S.r.l. · brand: Nana (hero + nav)
  • Physical address → Bologna, Italy (story + footer)
  • Established date → 26 December 2022 (timeline)
  • Contact info → CTA + footer
  • Sector → The community cookbook (hero meta)
Mission vs Vision

Clear separation, K.I.S.S. applied

Mission (what we do, how, why): “to feel at home with your grandmother, anywhere in the world.” — one sentence, warm, plausible, inspirational.

Vision (where we want the world to be): “a world where every kitchen holds a grandmother, and every grandchild has a thousand.” — one sentence, ambitious, unique to us.

Strong action words

Verbs that work

We deliberately avoided weak verbs (make, do, help). We used:

RecordUploadShareTaste MatchMeetRewardTravel
Impressive nouns

Identity positioning

We never call Nana “a service” or “a platform.” We use identity nouns: the community cookbook, a table that travels, a passport for Sunday lunch. These claim a category of one.

Comparatives & superlatives

Differentiation, with dignity

“The warmest Italian startup of the decade — and somehow, the most global.” (press)

“A table is the oldest social network.” (community section)

Storytelling

Begin with a person, not a product

The profile opens with five friends around a table in Bologna and a yellowed recipe notebook from Romagna — a concrete, human origin story. Only after the story do we talk about the company. This is the Starbucks and Tesla template.

Charts & facts

Concrete, specific, visual

  • Timeline → five years, six milestones, one arrow (at the end of the page)
  • Donut chart → recipe categories live in the community cookbook
  • Horizontal bars → top 8 countries sharing recipes
  • Numbers embedded in cards: seats at the table, licked clean

Rule: the audience doesn’t care what you sell until they believe in your brand — charts make brands believable faster than paragraphs.

The 7 C’s of Communication

Applied, one by one

  1. Clear — one idea per section, one sentence per idea.
  2. Correct — consistent register, native-level editing.
  3. Complete — Story / Mission / Vision / How / Recipes / Community / Team / Trust / Numbers / CTA.
  4. Concrete — cappelletti, not “pasta products.” Bologna, not “Europe.”
  5. Concise — no paragraph longer than four lines.
  6. Consideration — warm tone for a warm audience (families, grandchildren).
  7. Courteous — we never mock other traditions; every nonna is welcome.
Company culture vibe

Warm, generous, human

Chosen culture adjectives: Hospitality, Reciprocity, Craft, Belonging. Tone: mature and reassuring, like a Sunday lunch — not funky or tech-bro. Palette and typography follow: terracotta + cream, editorial serif, no gradients, no emojis in the marketing copy.

Public speaking reminders

For the live presentation

  • 55% body, 38% voice, 7% words — deliver the warmth first.
  • Repeat the key idea 3 times: “preserve tradition, one recipe at a time.”
  • Breathe on the dots. Pause after every mission/vision line.
  • K.I.S.S. — never read a bullet. Speak to people, not at slides.
  • Three key ideas max: story, mission, community. Everything else is backup.